Pronoun Is Live

Every Tuesday I ship something. This week it is Pronoun, a tool for finding available names for your next product.

The problem is not coming up with names. The problem is that every name you think of is taken. You come up with something good, check the domain, it is registered. You iterate for an hour and end up with something mediocre. Pronoun skips that loop. You describe what you are building, and it generates names that are actually available.

How it works

Type a description of your product or idea. The AI generates name candidates and checks them against real domain availability in real time across .com, .app, .dev, .ai, and .io. It also runs two filters on every suggestion: a collision check to see if the name already has significant market presence, and a radio test to make sure the name is easy to spell and understand when heard out loud.

You see the domain results next to each name. Green means available. No copy-pasting into a registrar to verify.

The free tier gives you three searches. If you need more, a $4.99 day pass unlocks unlimited searches for 24 hours.

Why I built it

Naming comes up constantly. I have built a lot of small products at this point, and every single one started with the same time sink: brainstorming names, checking domains, crossing things off, starting over. I wanted to compress that from an hour to two minutes.

I also wanted the names to be actually good. A lot of name generators just concatenate random syllables or add prefixes like “get” or “try” to generic words. The goal here was names that pass the radio test, have room to breathe in the market, and have a domain available without settling for a hyphenated .net.

How it is built

The backend is Go, deployed on Google Cloud Run. The frontend is React, running on Cloudflare Pages. Name generation and evaluation use Gemini Flash. Domain availability is checked live against actual registrar APIs rather than cached data, so the results are reliable.

Pronoun showing the search interface and domain availability filters

Try it at pronoun.dev.

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